Bachelor of Science in Business Studies with Emphasis in Marketing
Overview
The Bachelor in Science in Business Studies with Emphasis in Marketing acquaints students with a full range of skills and knowledge in business management, with a focus on marketing. It instills in students an awareness of the problems of visual design in the world of business and industry. It provides them with an understanding of the activities involved in transferring goods and services from producers to consumers, and prepares them for graduate studies as well as careers in sales, advertising, public relations, product management, wholesaling, retailing, and market research.
Curriculum
A minimum of 92 credits are required to graduate, distributed as follows:
- Business Core Requirements (36 credits)
- Emphasis Requirements (12 credits)
- Other Requirements (9 credits)
- LAC Requirements (34 credits)*
- Free Electives (7 credits)
* The core business courses ECO201 and ECO202 fulfill 6 of these credits, as they are also LAC Social Sciences requirements.
Business Core Requirements (36 credits)
- ACC203 Financial Accounting (3 cr.)
- ACC204 Managerial Accounting (3 cr.)
- BUS213 Business Law & Ethics (3 cr.)
- BUS299 Civic Engagement (0 cr.)
- ECO201 Microeconomics (3 cr. )
- ECO202 Macroeconomics (3 cr.)
- FIN301 Managerial Finance (3 cr.)
- ITM211 Information Technology Management (3 cr.)
- MGT201 Introduction to Management (3 cr.)
- MGT420 Strategic Planning & Policy Formulation (3 cr.)
- MKT201 Introduction to Marketing (3 cr.)
- OPM301 Operation & Production Management (3 cr.)
- QBA201 Managerial Statistics (3 cr.)
Emphasis Requirements (12 credits)
- MKT304 Consumer Behavior (3 cr.)
- MKT311 E- Marketing (3 cr.)
- MKT421 Marketing Research (3 cr.)
- MKT498 Marketing Strategy (3 cr.)
Other Requirements (9 credits)
- MGT236 Communication Skills (1 cr.)
- MGT336 Developing a Business Plan (1 cr.)
- MGT436 Personality & Career Development (1 cr.)
- MKT302 Integrated Marketing Communication (3 cr.)
- MKT305 Services Marketing (3 cr.)
- MKT308 Hospitality Marketing (3 cr.)
- MKT310 Retailing & Merchandizing (3 cr.)
- MKT311 International Marketing (3 cr.)
- MKT399 Internship Practicum (1 cr.)
- MKT488 Special Topics in Marketing (3 cr.)
- QBA301 Intermediate Managerial Statistics (3 cr.)
LAC Requirements (34 credits)
Free Electives (7 credits)
Recommended Study Plan
Year One
Fall (15 credits)
- ACC203 Financial Accounting (3 cr.)
- MGT201 Intro to Management (3 cr.)
- ECO201 Microeconomics (3 cr.)
- LAC Core Requirement (3 cr.)
- LAC Elective (3 cr.)
Spring (16 credits)
- ACC204 Managerial Accounting (3 cr.)
- MKT201 Introduction to Marketing (3 cr.)
- ECO202 Macroeconomics (3 cr.)
- BUS299 Civic Engagement (0 cr.)
- LAC Core Requirement (1 cr.)
- LAC Elective (3 cr.)
- Free Elective (3 cr.)
Year Two
Fall (15 credits)
- FIN301 Managerial Finance (3 cr.)
- ITM211 Information Technology (3 cr.)
- MKT304 Consumer Behavior (3 cr.)
- LAC Core Requirement (3 cr.)
- LAC Elective (3 cr.)
Spring (15 credits)
- BUS213 Business Law & Ethics (3 cr.)
- QBA201 Managerial Statistics (3 cr.)
- MKT311 International Marketing (3 cr.)
- LAC Core Requirement (3 cr.)
- LAC Elective (3 cr.)
Year Three
Fall (16 credits)
- MKT421 Marketing Research (3 cr.)
- OPM301 Operation & Production Management (3 cr.)
- Emphasis Elective I (3 cr.)
- Emphasis Elective II (3 cr.)
- LAC Elective (3 cr.)
- Free Elective (1 cr.)
Spring (15 credits)