MKT308 Hospitality Marketing

[3–0, 3 cr.]

This course focuses on the application of marketing principles to the hospitality industry. It uncovers the application of basic marketing concepts and research methods as well as design of marketing strategies for a hospitality business, offering students an understanding of operations and marketing concepts within the hospitality industry, covering services, including hospitality services, the human element (both employees and customers), and personal relationships. The course also focuses on the ever-increasing demand of customers for service quality, as well as other challenges facing hospitality establishments today including intense competition, globalization, and technological innovation.

Prerequisite: MKT201 Introduction to Marketing