Academic Catalog 2018–2019

jump to navigation

Courses

MKT842 International and Global Marketing

[3–0, 3 cr.]

This course is designed to provide an appreciation of the critical role that marketing plays in the global economy and the various elements essential to global success. Attention is given to the exogenous global environment, coupled with an investigation of the significant factors that a firm must consider as it positions itself to enter the international marketplace.