GRDE313 Advertising Design

[2–2, 3 cr.]

This studio course addresses the role of the graphic designer in the creative process of advertising. The course offers a comprehensive understanding of this process, spanning market research, communication strategy, briefing, concept development, ideation, copywriting and production. Projects are driven by clear business objectives, and communication messages crafted around valuable consumer insight. The role of media integration within the context of an advertising campaign is also explored.

Prerequisite: ENG102 Academic English II