Academic Catalog 2018–2019

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GRA351 Graphic Design I

[2–2, 3 cr.]

This studio course explores the principles, problem solving methodology and techniques of graphic design. It investigates visual identity systems applied to printed materials that integrate typography, image, graphics, color and composition for logo and promotional materials design. Emphasis is placed on the process of graphic design, research, concept development and the production of bilingual designs. This course is taught through projects, discussions and critiques.

Prerequisite: GRA324 Intermediate Typography and GRA301 Intermediate Computer Graphics and Co-requisite: GRA431 History of Graphic Design