Academic Catalog 2018–2019

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ACT733 Strategic Marketing

[1.5–0, 1.5 cr.]

This course deals with marketing research when designing marketing strategies and policies. Topics include techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results.

Prerequisite: ACT731 Business Analytics for Executives. Course Equivalence: MKT725 Strategic Marketing Research