Bachelor of Science in Business Studies with Emphasis in Marketing
Overview
The Bachelor in Science in Business Studies with Emphasis in Marketing acquaints students with a full range of skills and knowledge in business management, with a focus on marketing. It instills in students an awareness of the problems of visual design in the world of business and industry. It provides them with an understanding of the activities involved in transferring goods and services from producers to consumers, and prepares them for graduate studies as well as careers in sales, advertising, public relations, product management, wholesaling, retailing, and market research.
Curriculum
A minimum of 92 credits are required to graduate, distributed as follows:
- Business Core Requirements (36 credits)
- Emphasis Requirements (12 credits)
- Other Requirements (12 credits)
- LAS Requirements (30 credits)*
- Free Electives (8 credits)
* The core business courses ECO201 and ECO202 fulfill 6 of these credits, as they are also LAS Social Sciences requirements.
The changes in LAS, business electives, and free electives requirements are applicable for the entering class of Fall 2021. Existing students may choose to follow the old or the new curriculum.
Business Core Requirements (36 credits)
- ACC203 Financial Accounting (3 cr.)
- BUS213 Business Law & Ethics (3 cr.)
- BUS299 Civic and SDG Engagement (0 cr.)
- ECO201 Microeconomics (3 cr.)
- ECO202 Macroeconomics (3 cr.)
- FIN301 Managerial Finance (3 cr.)
- ITM211 Information Systems and AI for Business (3 cr.)
- MGT201 Foundations of Management & Entrepreneurship (3 cr.)
- MGT338 Negotiation Workshop (1 cr.)
- MGT420 Strategic Planning & Policy Formulation (3 cr.)
- MGT438 Leadership Workshop (1 cr.)
- MKT201 Contemporary Marketing (3 cr.)
- OPM301 Operation & Production Management (3 cr.)
- QBA201 Statistics for Business Insights (3 cr.)
- XXX399 Internship/Practicum* (1 cr.)
* Major-specific course with the appropriate code: ACC399, FIN399, FEM399, ITM399, IBS399, MGT399, or MKT399.
Emphasis Requirements (12 credits)
- MKT304 Consumer Behavior (3 cr.)
- MKT312 Digital Marketing (3 cr.)
- MKT421 Marketing Research (3 cr.)
- MKT498 Marketing Strategy (3 cr.)
Other Requirements (12 credits)
Business Electives: Choose any 12 credits of the following courses:
Block A: Minimum 6 credits
- MKT302 Integrated Marketing Communication (3 cr.)
- MKT303 Business-to-Business (B2B) Marketing (3 cr.)
- MKT305 Services Marketing (3 cr.)
- MKT306 Professional Selling (3 cr.)
- MKT307 Digital Consumer Behavior (3 cr.)
- MKT309 Sports Marketing (3 cr.)
- MKT310 Retail Marketing Strategy (3 cr.)
- MKT311 International Marketing (3 cr.)
- MKT313 Digital Marketing Analytics (3 cr.)
- MKT314 E-Commerce Marketing (3 cr.)
- MKT315 Search Engine Optimization and Marketing (3 cr.)
- MKT320 Marketing for Entrepreneurs (3 cr.)
- MKT322 Fashion Buying and Trend Forecasting (3 cr.)
- MKT323 Sales Management (3 cr.)
- MKT324 Luxury & Fashion Branding (3 cr.)
- MKT325 Fashion Marketing (3 cr.)
- MKT326 Psychology of Fashion & Luxury goods (3 cr.)
- MKT327 Marketing Analytics (3 cr.)
- MKT328 Sustainable and Ethical Marketing (3 cr.)
- MKT329 Neuro Marketing (3 cr.)
- MKT330 Artificial Intelligence in Marketing (3 cr.)
- MKT331 Event and Entertainment (3 cr.)
- MKT332 Social Media Marketing (3 cr.)
- MKT333 Shopper Behavior (3 cr.)
- MKT334 Influencer Marketing and Content Creation (3 cr.)
- MKT335 Emotional Intelligence (3 cr.)
- MKT336 Marketing for Social Impact (3 cr.)
- MKT337 Strategic Brand Management (3 cr.)
- MKT338 Marketing for All: Disability Inclusive Communication (3 cr.)
- MKT339 Customer Experience Design (3 cr.)
- MKT488 Special Topics in Marketing (3 cr.)*
* MKT488 can be taken more than once for credit when topics differ.
Block B: Maximum 6 credits
1. Soft Skills: Maximum 3 credits
- MGT236 Communication Skills (1 cr.)
- MGT336 Developing a Business Plan (1 cr.)
- MGT436 Personality & Career Development (1 cr.)
2. Vertically Integrated Projects: Maximum 3 credits
- VIP201 Vertically Integrated Projects (1 cr.)
- VIP301 Vertically Integrated Projects (1 cr.)
- VIP401 Vertically Integrated Projects (1 cr.)
3. Other Electives
- ACC300 Managerial Accounting (3 cr.)
- BDA211 Introduction to Applied Data Analytics (3 cr.)
- BDA214 AI for Business (3 cr.)
- BUS311 Research Methods (3 cr.)
- QBA301 Intermediate Managerial Statistics (3 cr.)
- HOM307 Hospitality Marketing (3 cr.)
LAS Requirements (30 credits)
Free Electives (8 credits)
Recommended Study Plan
Year One
Fall (15 credits)
- MKT201 Contemporary Marketing (3 cr.)
- ACC203 Financial Accounting (3 cr.)
- ECO201 Microeconomics (3 cr.)
- LAS Core Requirement (3 cr.)
- LAS Elective (3 cr.)
Spring (15 credits)
- MGT201 Foundations of Management & Entrepreneurship (3 cr.)
- ECO202 Macroeconomics (3 cr.)
- LAS Core Requirement (3 cr.)
- LAS Elective (3 cr.)
- Free Elective (3 cr.)
Year Two
Fall (16 credits)
- QBA201 Statistics for Business Insights (3 cr.)
- ITM211 Information Systems and AI for Business (3 cr.)
- MGT338 Negotiation Workshop (1 cr.)
- MKT304 Consumer Behavior (3 cr.)
- Business Elective I (Block A or B — see Elective Menu) (3 cr.)
- LAS Elective (3 cr.)
Spring (15 credits)
- BUS213 Business Law & Ethics (3 cr.)
- OPM301 Operations & Production Management (3 cr.)
- BUS299 Civic and SDG Engagement (0 cr.)
- MKT312 Digital Marketing (3 cr.)
- Business Elective II (Block A or B — see Elective Menu) (3 cr.)
- LAS Elective (3 cr.)
Summer (after Year Two)
Year Three
Fall (15 credits)
- FIN301 Managerial Finance (3 cr.)
- MGT438 Leadership Workshop (1 cr.)
- MKT421 Marketing Research (3 cr.)
- Business Elective III (Block A or B — see Elective Menu) (3 cr.)
- LAS Elective (3 cr.)
- Free Elective (2 cr.)
Spring (15 credits)