QBA201 Statistics for Business Insights

[3–0, 3 cr.]

This course introduces the principles of descriptive and inferential statistics for generating business insights and supporting data-driven decision-making. Topics include data analysis and visualization, probability, random variables, sampling distributions, estimation, hypothesis testing, and regression. Examples and case studies from finance, marketing, and management help students apply and interpret statistical techniques in practical business contexts. Extensive use is made of statistical software tools for data analysis, visualization, and interpretation.

Equivalent: QBA201 Managerial Statistics