This course introduces the principles of sustainability and ethics in marketing, with a focus on the integration of environmental, social, and governance (ESG) values into contemporary branding strategies. Students will critically examine how organizations navigate the challenges of responsible marketing while aligning with global sustainability goals and stakeholder expectations. Through a blend of theoretical insights and practical applications, the course provides analytical tools for evaluating ethical branding, purpose-driven communication, and corporate social responsibility (CSR) initiatives.

The course prepares students for roles in nonprofit and corporate sectors where marketing strategy intersects with social and environmental impact. 

Topical coverage includes: ESG fundamentals in marketing; ethical branding and communication strategies; stakeholder engagement and CSR; global frameworks for sustainable business; challenges of greenwashing; impact measurement and reporting; and marketing for social good in multinational and NGO contexts.