Academic Catalog 2017–2018

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GRA455 Advertising Design

[2–2, 3 cr.]

This advanced-level studio course investigates the relationship between creativity and sales. Emphasis is placed on new directions of creative, intelligent, ethical and persuasive skills for the layout of advertisement and copyright. This course is taught through projects, discussions and critiques.

Prerequisites: GRA352 Graphic Design II, MKT201 Introduction to Marketing