Academic Catalog 2017–2018

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GRA432 Visual Perception

[2–2, 3 cr.]

How designers decode visual information and audiences encode them is fundamental to the discipline of graphic design. This course approaches the study of visual culture and its theoretical framework. It investigates the production, form and reception of images as well as introduces theoretical strategies to understand how meaning is produced by and through images within their historical context. This course is taught through presentations, discussions, projects and critiques.

Prerequisite: GRA271 History of Design and ENG102 Academic English II.