Academic Catalog 2017–2018

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COM431 Strategic Communication

[3–0, 3 cr.]

The course covers the theories, skills and processes of strategic communication and its practice by business, government, politicians and nonprofits. Students learn how to plan, research, execute and assess strategic communication plans, integrating multiplatform media and managing relationships with various stakeholders. Students also learn how to analyze traditional and social media metrics to evaluate the effectiveness of media strategies.

Prerequisite(s): COM213 Public Relations, COM226 Principles of Advertising, and ENG202 Advanced Academic English