Academic Catalog 2017–2018

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COM430 Writing for Advertising and PR

[3–0, 3 cr.]

This is an intensive writing course that covers all types of public relations and advertising writing, including news releases, brochures, newsletters, case studies, advertising copy, memos and crisis communication. Students will hone their skills while producing writing samples for their professional portfolios.

Prerequisite(s): COM213 Public Relations, COM226 Principles of Advertising, and ENG202 Advanced Academic English