Academic Catalog 2017–2018

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COM356 Media Relations

[3–0, 3 cr.]

The course covers theory and practice of media relations in the digital age. Students examine the factors influencing news coverage of business, government and NGO interests with emphasis on role the of social media, citizen journalism, blogs and mobile telephony in influencing the traditional news cycle. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea, cause or issue and use a variety of online and offline publicity tools and techniques.

Prerequisite(s): COM213