Overview

The Minor in Advertising & Public Relations introduces students from any major to the profession and practice of advertising and public relations. It offers students basic competencies and skills that help them discern the role of communication in society and understand the main concepts, methods, and approaches used in the advertising and public relations professions.

Program Objectives

The Minor in Advertising & Public Relations seeks to help students:

1. understand advertising and public relations practices, methods and concepts,
2. garner basic conceptual and practical understanding of careers in communication, and
3. create ethical and civically-engaged communication content that targets diverse audiences in an increasingly multicultural and global environment.

Learning Outcomes

Upon completion of the Minor in Advertising & Public Relations, students should be able to:

1. develop and implement a basic advertising campaign,
2. develop and implement a basic public relations campaign,
3. conduct preliminary market research,
4. develop and integrate basic creative and design components of advertising and public relations, and
5. critically analyze advertising and public relations campaigns and their impact on society.

Curriculum

The Minor in Advertising & Public Relations is open to all majors. Students must complete a total of 18 credits, distributed as follows:

• Required Core Courses (6 credits)
• Departmental Elective Courses (12 credits)

Required Core Courses (6 credits)

• COM213 Public Relations (3 cr.)
• COM226 Principles of Advertising (3 cr.)

Departmental Elective Courses (12 credits)

• COM305 Crisis Communication & Conflict Management (3 cr.)
• COM350 Media Entrepreneurship & Information Architecture (3 cr.)
• COM356 Media Relations (3 cr.)
• COM357 Events Planning (3 cr.)
• COM430 Writing for Advertising and PR (3 cr.)
• COM431 Strategic Communication (3 cr.)
• GRDE313 Advertising Design (3 cr.)
• JSC222 Digital Media Design (3 cr.)
• JSC224 Social Media (3 cr.)
• JSC312 Media & Society (3 cr.)
• JSC480 Global Media Literacy (3 cr.)
• JSC481 Global Change, Cooperation & News (3 cr.)
• MKT201 Introduction to Marketing (3 cr.)
• MKT302 Integrated Marketing Communications (3 cr.)
• MKT304 Consumer Behavior (3 cr.)
• MKT412 E-marketing (3 cr.)
• TVF222 Introduction to Audiovisual Media (3 cr.)