COM305 Communication and Conflict Management

[3–0, 3 cr.]

The course teaches students communication skills in negotiation, mediation, and arbitration processes and exposes them to a variety of public relations crises across corporate, nonprofit, and governmental settings, creating awareness of how to protect an organization’s reputation and ensure the trust of key stakeholders. Students learn both how to prepare strategic communication crisis plans proactively and how to develop and implement reactive crisis communication techniques.

Prerequisite(s): COM213 Public Relations or COM226 Principles of Advertising.