COM357 Events Planning

[3–0, 3 cr.]

The course introduces students to the principles of events planning and management. Students learn how to formulate and manage the communication of various types of media events, including the planning, development, management, and implementation of festivals, entertainment events, corporate events, cultural events, and sports events.

Prerequisite(s): COM213 Public Relations or COM226 Principles of Advertising.

Note: This course has not been taught since Fall 2021 and will not be taught during the academic year 2023-2024.