FEM312 Digital Entrepreneurship
[3–0, 3 cr.]
This course will help students understand why digital technologies are at the forefront of entrepreneurship and give them familiarity with key characteristics of online and digital entrepreneurship. More generally, students will be able to theoretically design new products or services and innovate using the internet and digital technologies, they will learn how the internet affects entrepreneurial competition including network effects and platform technologies, using the internet to find resources and team members to build a business, plus the role of growth and scaling. Students will learn through a mix of useful assessment, strategy and theory, designed to help them become a digital entrepreneur utilizing rapidly changing technology.
Prerequisite: MGT201 Introduction to Management