Academic Catalog 2024–2025

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Online MBA in Business Analytics

Overview

The online MBA in Business Analytics curriculum is designed to cover all the in-depth aspects of the field and thoroughly prepare students for the Certified Analytics Program (CAP) and Associated Certified Analytics Program (ACAP) professional certification exams. Throughout the 11 courses in the program, you will develop robust skills in business analytics and engage in hands-on experience with analytical tools. The extensive list of course options allows you to tailor the curriculum to your needs, including qualitative and quantitative analytics options. In the capstone course and industry partnerships in the Lebanon region, you’ll have the opportunity to apply practical skills and knowledge gained in the program, preparing you for real-world business scenarios.

A fast-track MBA option is available, allowing you to finish in 12-14 months.

Program Educational Objectives

The program aims to:

  1. prepare graduates for the Certified Analytics Program (CAP) and Associated Certified Analytics Program (ACAP) professional certification exams,
  2. provide students with robust skills in business analytics and engage them in hands-on experience with analytical tools.

Admission Requirements

The requirements for admission include having earned a bachelor’s degree from a recognized institution. The bachelor’s degree final cumulative GPA must be at least 2.50 on a 4.0 scale or its equivalent. High GMAT or GRE score is accepted if the GPA requirement is not met.

Additional Requirements:

  • CV or resume
  • Personal statement
  • Work experience recommended
  • At least one letter of recommendation
  • Applicants may be asked for an interview

Curriculum

A total of 33 credits are required as follows:

  • Core Courses (12 credits)
  • Elective Courses (21 credits)

Core Courses (12 credits)

  • BDA811O  Business Analytics for Competitive Advantage (3 cr.)
  • BDA814O  Analytics Applications (3 cr.)
  • BDA897O  Case Studies in Business Analytics (Capstone course) (3 cr.)
  • QBA810O  Core Business Analytics & Statistics (3 cr.)

Elective Courses (21 credits)

Area 1: Business Administration

  • ACC821O  Financial Accounting (3 cr.)
  • ECO811O  Business Economics (3 cr.)
  • FIN861O    Financial Management (3 cr.)
  • MKT841O  Marketing Management (3 cr.)
  • HOM835O  Hospitality/Tourism Planning and Development (3 cr.)
  • MGT843O  Global Business, Ethics and Social Responsibility (3 cr.)
  • MKT843O  Social Media Marketing (3 cr.)
  • MKT845O  Digital Marketing (3 cr.)
  • QBA851O  Quantitative Methods in Business (3 cr.)
  • QBA852O  Research Methods (3 cr.)

Area 2: Business Analytics

  • BDA812O  Cognitive Analytics (3 cr.)
  • BDA815O  Big Data Analytics (3 cr.)
  • BDA816O  Machine Learning for Predictive Analytics (3 cr.)
  • BDA817O  Information Security for User Behavior Analytics (3 cr.)
  • BDA818O  Healthcare Analytics (3 cr.)
  • BDA819O  Ethics in Analytics (3 cr.)
  • BDA820O  Data Visualization (3 cr.)
  • BDA880O  Special Topics in Business Analytics (3 cr.)
  • BDA898O  Research Project in Business Analytics (3 cr.)
  • MKT844O  Marketing Analytics (3 cr.)