MKT845O Digital Marketing

[3–0, 3 cr.]

The objective of this course is to provide you with the latest world-class knowledge of major frameworks, theories, and research findings in the trending field of digital marketing. The goal of this course is not to simply learn the material, but rather it is to integrate and apply it. By the end of this course, students will be able to design and implement digital marketing strategies for companies, taking into consideration their global scale and the different markets they operate in. Emphasis will be placed on understanding the Omni-channel shoppers’ & e-retailers’ motivations, crafting effective digital strategies, making efficient use of the virtual environment in the global marketplace.