Academic Catalog 2023–2024

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Courses

MKT714 Advanced Consumer Behavior

[1.5–0, 1.5 cr.]

This course discusses the value of consumer behavior and a number of conceptual models explaining consumers’ motivations, decision-making and consumptions. The course explores models from psychology, sociology and provides new tools and examples of how the insights developed from these models have been utilized to build successful brands and shape consumer behavior.