Academic Catalog 2023–2024

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MKT498 Marketing Strategy

[3–0, 3 cr.]

This analytical course examines marketing activities from the viewpoint of a marketing executive. It applies marketing principles, practices, and theories to the formulation of strategic marketing plans and solutions for local and global markets.

The course will allow students to recognize the factors that influence the success likelihood of their marketing decisions and thereby improve their marketing decision-making.

Topical coverage includes: diagnosing marketing problems, identifying opportunities, analyzing alternative courses of action, and recommending sound marketing strategies and action plans.

Prerequisites: senior-level standing.