Academic Catalog 2023–2024

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MKT 330 Artificial Intelligence in Marketing

[3–0, 3 cr.]

The course offers an in-depth knowledge about artificial intelligence, its subfields, and latest trends in marketing. Specifically, the course will examine the transformative impact of AI on marketing strategies, consumer behavior analysis, customer segmentation, content creation, personalization and CX, and product enhancement along with the ethical considerations surrounding AI technologies and how to navigate potential pitfalls and challenges.

Topical coverage also includes data collection preprocessing, predictive analysis, sentiment analysis, personalization and recommendation, A/B testing and optimization, chatbots and virtual assistants, ethical consideration in AI & Marketing, future trends in AI & Marketing.

Prerequisites: MKT201 Introduction to Marketing