Academic Catalog 2023–2024

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MKT310 Retailing Management and Merchandising

[3–0, 3 cr.]

This course offers an in‐depth examination of the dynamic retail industry. Retailing is the business of selling consumer goods to final consumers, and this business is continuously evolving. The course examines the main requirements of effective retail management, including: adequate financial structure, necessary physical facilities, effective policies and procedures, and competence, loyalty, and productiveness of personnel.

Topical coverage also includes: planning, management, and execution of activities taking place in the selling of goods to the end consumer; product placing and development, pricing alternatives, location options, and the promotion of offerings; branding in the retail industry; international retailing; and online retailing strategy.

Prerequisite: MKT201 Introduction to Marketing