Academic Catalog 2019–2020

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MKT201 Introduction to Marketing

[3–0, 3 cr.]

This course exposes students to various elements of the marketing mix includ­ing product pricing, promotion and distribution decisions, as well as environ­mental factors affecting the marketing process. Topical coverage includes an overview of the dynamic marketing environment, the consumer and business marketing and their buying behaviors, and last but not least the process of mar­ket segmentation, targeting and positioning.