MKT843 Strategic Social Media Management in the Digital Age

[3–0, 3 cr.]

This course aims to highlight the importance of integrating a comprehensive social media strategy within a company’s digital marketing strategy. Through an in-depth examination of the most popular social media networks, students will learn how to effectively leverage these platforms from a business perspective. Topical coverage includes: identifying target audiences, crafting engaging content, measuring success, and optimizing ad campaigns on Meta platforms. This course equips students with the skills and knowledge necessary to thrive in the dynamic field of social media marketing.