MKT781J Digital Marketing

[1.5–0, 1.5 cr.]

This course provides participants with a thorough understanding of the rapidly evolving field of digital marketing and its strategic role in modern business. It equips them with the knowledge and practical skills needed to design, implement, and evaluate effective digital marketing strategies in a data-driven environment. Participants also learn how digital marketing integrates within the broader marketing mix and how to adapt strategies to an increasingly dynamic and competitive digital landscape.