MGT411 Innovation, Entrepreneurship & Start-up Lab

[3–0, 3 cr.]

This course intends to integrate both fields of innovation and entrepreneurship after having diverged the pre-occupation of entrepreneurship with small business creation and that of innovation with new product development. The course’s approach aims to reunite research theories and practice of innovation and entrepreneurship in the broader context of corporate and public services, economies, and emerging technologies for sustainability and development. Case study analyses, group projects and lecture participation are highly emphasized in this course. Through a mandatory lab component, students engage in hands on venture development, including opportunity evaluation, competitive positioning, operational setup, pricing, and financial planning, culminating in a feasibility study or business launch plan with a clear path to positive.

Equivalent: MGT411 Innovation and Entrepreneurship