FEM312 Digital Entrepreneurship

[3–0, 3 cr.]

This course will help students understand why digital technologies are at the forefront of entrepreneurship and give them familiarity with key characteristics of digital entrepreneurship. Students will learn how to identify digital opportunities, design a digital prototype and validate innovative products or services. The course covers key concepts including platform strategies, startup finances, digital marketing fundamentals, and scalable growth models. Through real-world case studies, students will develop and design their own digital business ideas. By the end of the course, they will be able to move from concept to execution, using modern AI tools and strategies to launch and scale a digital venture in a rapidly evolving environment.