Academic Catalog 2022–2023

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Online MBA in Business Analytics

Overview

The online MBA in Business Analytics curriculum is designed to cover all the in-depth aspects of the field and thoroughly prepare students for the Certified Analytics Program (CAP) and Associated Certified Analytics Program (ACAP) professional certification exams. Throughout the 11 courses in the program, you will develop robust skills in business analytics and engage in hands-on experience with analytical tools. The extensive list of course options allows you to tailor the curriculum to your needs, including qualitative and quantitative analytics options. In the capstone course and industry partnerships in the Lebanon region, you’ll have the opportunity to apply practical skills and knowledge gained in the program, preparing you for real-world business scenarios.

A fast-track MBA option is available, allowing you to finish in 12-14 months.

Program Educational Objectives

The program aims to:

  1. prepare graduates for the Certified Analytics Program (CAP) and Associated Certified Analytics Program (ACAP) professional certification exams,
  2. provide students with robust skills in business analytics and engage them in hands-on experience with analytical tools.

Admission Requirements

The requirements for admission include having earned a bachelor’s degree from a recognized institution. The bachelor’s degree final cumulative GPA must be at least 2.50 on a 4.0 scale or its equivalent. High GMAT or GRE score is accepted if the GPA requirement is not met.

Additional Requirements:

  • CV or resume
  • Personal statement
  • Work experience recommended
  • At least one letter of recommendation
  • Applicants may be asked for an interview

Curriculum

A total of 33 credits are required as follows:

  • Core Courses (12 credits)
  • Elective Courses (21 credits)

Core Courses (12 credits)

  • BDA8110  Business Analytics for Competitive Advantage (3 cr.)
  • BDA8140  Analytics Applications (3 cr.)
  • QBA8100  Core Business Analytics & Statistics (3 cr.)
  • BDA8970  Case Studies in Business Analytics (Capstone course) (3 cr.)

Elective Courses (21 credits)

Area 1: Business Administration

  • ACC8210  Financial Accounting (3 cr.)
  • ECO8110  Business Economics (3 cr.)
  • FIN8610    Financial Management (3 cr.)
  • MKT8410  Marketing Management (3 cr.)
  • HOM8350  Hospitality/Tourism Planning and Development (3 cr.)
  • MGT8430  Global Business, Ethics and Social Responsibility (3 cr.)
  • MKT8430  Social Media Marketing (3 cr.)
  • MKT8450  Digital Marketing (3 cr.)
  • QBA8520  Research Methods (3 cr.)
  • QBA8510  Quantitative Methods in Business (3 cr.)

Area 2: Business Analytics

  • BDA8120  Cognitive Analytics (3 cr.)
  • BDA8150  Big Data Analytics (3 cr.)
  • BDA8160  Machine Learning for Predictive Analytics (3 cr.)
  • BDA8170  Information Security for User Behavior Analytics (3 cr.)
  • BDA8180  Healthcare Analytics (3 cr.)
  • BDA8190  Ethics in Analytics (3 cr.)
  • BDA8200  Data Visualization (3 cr.)
  • BDA8800  Special Topics in Business Analytics (3 cr.)
  • BDA8980  Research Project in Business Analytics (3 cr.)
  • MKT8440  Marketing Analytics (3 cr.)