Academic Catalog 2022–2023

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WRK213H Best Tools to Optimize your Digital Marketing Presence

[0–0, 0 cr.]

This course teaches the foundations of search marketing to an audience with or without previous experience in the field. The course includes an overview of the main search strategies currently available online and explains how we can use each to promote brands and businesses on Google, in a cost-effective way.  By attending this program, students will acquire what they need to create and implement successful digital search marketing campaigns and promote their websites in order to raise awareness, build brand trust, increase traffic and generate sales and conversions. Upon completion of this workshop participants will be able to:

  1. Understand the basics of search marketing.
  2. Understand the difference between SEM and SEO.
  3. Read and generate reports on Google Analytics.