Academic Catalog 2022–2023

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MKT310 Retailing Management and Merchandising

[3–0, 3 cr.]

This course offers an in-depth examination of the dynamic retail industry. Retailing is the business of selling consumer goods to final consumers, and this business is continuously evolving. Retailers are particularly affected by changes in the consumer population, changes in the economic, social, technological, and political environment, and changes in competitive conditions. The course examines the main requirements of effective retail management, including: adequate financial structure, necessary physical facilities, effective policies and procedures, and competence, loyalty, and productiveness of personnel. Topical coverage also includes: planning, management, and execution of activities taking place in the selling of goods to the end consumer; product placing and development, pricing alternatives, location options, and the promotion of offer­ings; branding in the retail industry; international retailing; and online retailing strategy.

Prerequisite: MKT201 Introduction to Marketing