Academic Catalog 2022–2023

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JSC451 Media Research Methods

[1–2, 3 cr.]

This course teaches students how to critically read, design, and implement scientific research and use quantitative, qualitative, and mixed methods, as well as data analysis tools to address research questions and hypotheses in the field of media and communication studies. Students participate in practical research projects and apply various techniques of research design, data collection, statistical and qualitative data analysis, and interpretation.

Prerequisite(s): JSC312 Media and Society, ENG 202 Advanced Academic English and Senior Standing.