Academic Catalog 2022–2023

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HOM444 Distribution Channels and Social Media

[3–0, 3 cr.]

This interdisciplinary course examines the use, impact, and facilitation of social media in the travel and tourism industry.  C2C, C2B, and B2C distribution channels in the various sectors of the tourism industry are analyzed in terms of social media distribution channel development and re-development. Development, functioning, evaluation, and management of social media from the supplier side are explored. The impacts and management of user-generated social media are assessed from consumer and supplier vantage points. Supplier and consumer use of direct and indirect distribution channels is scrutinized using case studies, applied research, experiential activities and readings.