Academic Catalog 2022–2023

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HOM324 Event Management

[3–0, 3 cr.]

This course gives students an overview of the specialized field of event management in the context of the tourism industry. It aims to familiarize students with the management techniques and strategies required to successfully plan, promote, implement, and evaluate various events. By the end of this course, students will have learned how to plan and run successful events, from conception through execution.