Academic Catalog 2022–2023

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GRDE340 Branding

[2–2, 3 cr.]

This studio course investigates visual identity systems applied to printed and digital contexts. It explores the conceptualization and design of brand identities from market research, logo development to the execution of a fully cohesive and comprehensive bilingual visual identity. The roles of brands in society are addressed. Students are encouraged to explore the creation and application of a unique visual identity system, through research and concept development.

Prerequisite: FND237 Studio II, FND251 Digital Media, GRDE330 Introduction to Type