Academic Catalog 2022–2023

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FEM311 Small Business Startup Laboratory

[3–0, 3 cr.]

The objective of this course is to encourage students to start new businesses and to address functional ways of startups. It will include topics such as the types of new businesses, new markets and the web, how to start marketing on the web, creating and designing your webpage, electronic commerce and the future, how to find new products, how to sell online, evaluation of potential startups, site selection and layout, competitive advantage and marketing research, pricing and credit policies, and preparing small businesses to go glob­al. The course includes a laboratory and students will end up with a feasibility study or a business plan.

Prerequisites: Senior standing, MGT201 Introduction to Management and MKT201 Introduction to Marketing