FAS491 Fashion Entrepreneurship
[3–0, 3 cr.]
This course provides a platform for equipping students with essential entrepreneurial and marketing skills, from market research to product pricing and projections. The course includes a survey of different contemporary practices and business models in fashion entrepreneurship and marketing, including market research on the Ready to Wear sector. The various aspects of running a successful fashion practice are broken down into key components, allowing students a thorough and comprehensive exposure to the business aspects of the profession. This intensive course takes students through the steps necessary to plan and write a viable business proposal. By working through each stage of the plan, students hone their professional organizational and writing skills through learning the processes required in establishing a business.