MKT845 Digital Marketing

[3–0, 3 cr.]

This course covers the concepts, tools and techniques needed both to communicate with customers in a systematic and integrated way using multimedia channels, and to create effective targeted promotional campaigns. The course covers the digital influence on marketing, the basics of web analytics, online consumer metrics, the way to collect and analyze digital data and the framework for measuring digital campaigns, while developing digital strategies. The course also investigates mobile marketing, email marketing and social media. 

Prerequisite: None.