COM350 Media Entrepreneurship and Information Architecture

[3–0, 3 cr.]

The course covers the principles of media entrepreneurship and information architecture in the digital age and examines the evolving media business models and how digital and mobile technologies are transforming media professions and products. Students identify ideas and opportunities, research market needs, map out content findings, create the content architecture, draw the user experience (UX) and the user interface (UI), define the engagement factor, and outline the content and media strategies. At the end of the course, students pitch their ideas for media businesses and products to local entrepreneurs.

Co-requisite(s): COM213 Public Relations or COM226 Principles of Advertising.