Academic Catalog 2016–2017

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Bachelor of Science in Business Studies with Emphasis in Marketing

Overview

The Bachelor in Science in Business Studies with emphasis in Marketing acquaints students with a full range of skills and knowledge in business management, with a focus on marketing. It instills in students an awareness of the problems of visual design in the world of business and industry. It makes them understand the activities involved in transferring goods and services from producers, to consumers, and prepares them for graduate studies, as well as careers in sales, advertising, public relations, product management, wholesaling, retailing, and market research.