Academic Catalog 2016–2017

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Courses

HOM477 Hospitality Strategic Management

[3–0, 3 cr.]

This course provides students with an in-depth knowledge of various strategic management theories and their applications in general as well as within organizations in the tourism and hospitality sector.  It equips students with tools and techniques needed to scrutinize the external macro and micro environments of the organization for the successful formulation, implementation, and application of strategic management concepts in pursuit of competitive advantages for hospitality businesses.

Prerequisite: Senior Standing