FAS561 Fashion Business

[2–0, 2 cr.]

This course covers a series of lectures on the various aspects of successfully running a fashion business. Students in this course study fashion marketing, merchandising, retailing, import and export, product development, brand and marketing management, trend spotting, media and public relations. Students are expected to research and assess the production costs and sale power of various fashion products in global trade, with a focus on fashion and trend forecasting, competitive retail analysis and offering successful management solutions.

Prerequisite: FAS431 Fashion Design III and MKT201 Introduction to Marketing

Passing Grade: D