Academic Catalog 2016–2017

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Courses

COM226 Principles of Advertising

[3–0, 3 cr.]

The course introduces students to the concepts, theories and methods of advertising in the digital age. It examines the impact of advertising on society and teaches students how to critically assess advertisements and how to plan, research, develop, and create successful advertising campaigns.

Prerequisite(s): ENG102 or concurrently.