Overview

This area of emphasis acquaints students with a full range of skills and knowledge in business management, with a focus on marketing. It instills in students an awareness of the problems of visual design in the world of business and industry. It makes them understand the activities involved in transferring goods and services from producers, to consumers, and prepares them for graduate studies, as well as careers in sales, advertising, public relations, product management, wholesaling, retailing, and market research.

Admission Requirements

To enter the major, students must meet the general university requirements.

Graduation Requirements

A minimum of 92 credits are required to graduate, based on:

Business Core Requirements (33 credits)

• ACC203 / Financial Accounting (3 cr.)
• ACC204 / Managerial Accounting (3 cr.) 
• BUS213 / Business Law and Ethics (3 cr.) 
• BUS299 / Civic Engagement (0 cr.) 
• ECO201 / Microeconomics (3 cr.) 
• ECO202 / Macroeconomics (3 cr.) 
• FIN301 / Managerial Finance (3 cr.) 
• ITM211 / Information Technology Management (3 cr.)
• MGT201 / Introduction to Management (3 cr.) 
• MGT420 / Strategic Planning and Policy Formulation (3 cr.) 
• MKT201 / Introduction to Marketing (3 cr.)
• QBA201 / Managerial Statistics (3 cr.) 

Emphasis Requirements (12 credits)

• MKT304 / Consumer behavior (3 cr.)
• MKT311 / International Marketing (3 cr.)
• MKT421 / Marketing Research (3 cr.)
• MKT498 / Marketing Strategy (3 cr.)

Other Requirements (9 credits)

Choose any nine credits of the following courses:

• MGT236 / Communication Skills (1 cr.)
• MGT336 / Developing a Business Plan (1 cr.)
• MGT436 / Personality and Career Development (1 cr.)
• MKT302 / Integrated Marketing Communication (3 cr.)
• MKT305 / Services Marketing  (3 cr.)
• MKT308 / Hospitality Marketing  (3 cr.)
• MKT310 / Retailing and Merchandizing  (3 cr.)
• MKT399 / Internship/ Practicum (1 cr.)
• MKT412 / E-Marketing  (3 cr.)
• MKT488 / Sp. Topics in Marketing  (3 cr.)
• OPM301 / Operation and Production Management  (3 cr.)
• QBA301 / Intermediate Managerial Statistics  (3 cr.)

Sample Study Plan

Year One

Fall (15 credits)

• ACC203 / Financial Accounting (3 cr.)
• MGT201 / Intro to Management (3 cr.)
• ECO201 / Microeconomics (3 cr.)
• LAC Core Requirement (3 cr.)
• LAC Elective (3 cr.)

Spring (16 credits)

• ACC204 / Managerial Accounting (3 cr.)
• MKT201 / Introduction to Marketing (3 cr.)
• ECO202 / Macroeconomics (3 cr.)
• BUS299 / Civic Engagement (0 cr.)
• LAC Elective ( 3 cr.)
• Free Elective ( 3 cr.)
• LAC Core Requirement ( 1 cr.)

Year Two

Fall (15 credits)

• FIN301 / Managerial Finance (3 cr.)
• ITM211 / Information Technology (3 cr.) 
• MKT304 / Consumer Behavior (3 cr.)
• LAC Core Requirement (3 cr.)
• LAC Elective (3 cr.)

Spring (15 credits)

• BUS213 / Business Law & Ethics (3 cr.)
• QBA201 / Managerial Statistics (3 cr.)
• MKT311 / International Marketing (3 cr.)
• LAC Elective (3 cr.)
• LAC Core Requirement (3 cr.)

Year Three

Fall (16 credits)

• MKT421 / Marketing Research (3 cr.)
• Emphasis Elective I (3 cr.)
• Free Elective (3 cr.)
• LAC Elective (3 cr.)
• Emphasis Elective II (3 cr.)
• Free Elective (1 cr.)

Spring (15 credits)

• MGT420 / Strategic Planning and Policy Formation (3 cr.)
• MKT498 / Marketing Strategy (3 cr.)
• Emphasis Elective III (3 cr.)
• Free Elective (3 cr.)
• LAC Core (1 cr.)
• LAC Core (1 cr.)
• LAC Core (1 cr.)

Note: 

• LAC Core Requirement totals 13 credits
• LAC Electives are 21 credits