Overview

The Minor in Advertising prepares students to compete successfully in an environment where knowledge of business practices and a professional appreciation of the creative arts are required.

Objectives

The purpose of the Minor in Advertising is to:

1. Offer a working acquaintance of marketing practices;
2. Offer an appreciation of media effects, and media diversity;
3. Introduce an understanding of the differences between public relations advertising and marketing; and
4. Allow students to appreciate the business dimension of the creative arts.

Outcomes

Students will acquire the following skills, which include the ability to:

1. Develop a media/advertising plan;
2. Develop a PR plan, write press releases, create a media kit, produce brochures, and assist in organizing events;
3. Present an advertising plan to a client;
4. Do preliminary market research; and
5. Develop and integrate the artistic component of advertising.

Minor Requirements

A total of 18 credits are required to complete the minor, based on:

Mandatory Courses (18 credits):

• COM213 / Introduction to Public Relations (3 cr.)
• COM222 / Introduction to Radio/TV/Film (3 cr.)
• MKT201 / Introduction to Marketing (3 cr.)
• MKT301 / Promotion Management & Integrated Marketing Communications (3 cr.)
• GRA431 / History of Graphic Design (3 cr.)
• GRA432 / Visual Perceptions (3 cr.)