Academic Catalog 2025–2026

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Minor in Fashion Marketing

Overview

The minor in fashion marketing at LAU addresses the growing demand for specialized marketing skills within the dynamic global and regional fashion industry. This minor equips students from multiple disciplines—including business, fashion design, media, and communication—with the strategic, creative, and analytical tools necessary to build and effectively promote fashion brands. It caters to those seeking to commercialize creative talents or pursue careers and entrepreneurial ventures in fashion marketing and luxury brand management.

The program provides a comprehensive introduction to marketing fundamentals, with a focus on the fashion industry, covering brand positioning, consumer behavior, digital campaigns, retail strategy and the cultural impact of fashion. Students learn how to create integrated marketing strategies that incorporate storytelling, visual aesthetics, and digital interaction, as well as address ethical, environmental, and social issues, including sustainability and diversity. Through experiential learning and team projects, students acquire practical skills necessary to address real-world challenges and trends in fashion marketing. 

Considering the limited availability of fashion marketing education in Lebanon and the MENA region, this minor plays a vital role in bridging a significant gap by preparing graduates who are ready to support the regional expansion of fashion brands and platforms. Moreover, it aligns with LAU’s collaborations with esteemed fashion entities, thereby enhancing students’ career opportunities in a highly competitive and culturally significant industry. In summary, the minor in fashion marketing combines academic excellence with industry relevance, empowering students to excel as innovative marketers and strategic leaders amidst the evolving landscape of fashion.

Curriculum

To obtain a minor in fashion marketing, students must complete a total of 18 credits distributed as follows:

  • Non-business students: 9 credits of core courses (MKT201 Introduction to Marketing, MKT304 Consumer Behavior, and MKT325 Fashion Marketing) + 9 credits of elective courses
  • Business students: 6 credits of core courses (MKT304 Consumer Behavior and MKT335 Fashion Marketing) + 9 credits of elective courses

Core Requirements (9 credits)

  • MKT201 Introduction to Marketing (3 cr.)
  • MKT304 Consumer Behavior (3 cr.)
  • MKT325 Fashion Marketing (3 cr.)
Elective Courses (9 credits)
Choose 9 credits from the following:
  • MKT302 Integrated Marketing Communications (3 cr.)
  • MKT310 Retail Marketing Strategy (3 cr.)
  • MKT312 Digital Marketing (3 cr.)
  • MKT324 Luxury & Fashion Branding (3 cr.)
  • MKT326 Psychology of Fashion & Luxury Goods (3 cr.)
  • MKT331 Event and Entertainment (3 cr.)
  • MKT334 Influencer Marketing & Content Creation (3 cr.)
  • FEM322* Entrepreneurial Marketing (3 cr.)
  • FAS491* Fashion Entrepreneurship (3 cr.)

* Students should register for only ONE of these two courses, as they cover similar or equivalent content. The choice depends on the department or school from which the student is minoring in Fashion Marketing. This arrangement offers students greater flexibility in course options and scheduling.

Note: 

  • A student majoring in Marketing cannot declare a Minor in Fashion Marketing but can enroll in the elective courses.
  • A business student needs to complete 15 credits to declare a Minor in Fashion Marketing (as MKT201 is a core course for all business students).
  • To fulfill the requirements of a minor, a student must complete at least nine additional elective credits related to the minor from outside their program of study.