Bachelor of Science in Business Studies with Emphasis in Marketing
Overview
The Bachelor in Science in Business Studies with Emphasis in Marketing acquaints students with a full range of skills and knowledge in business management, with a focus on marketing. It instills in students an awareness of the problems of visual design in the world of business and industry. It provides them with an understanding of the activities involved in transferring goods and services from producers to consumers, and prepares them for graduate studies as well as careers in sales, advertising, public relations, product management, wholesaling, retailing, and market research.
Curriculum
A minimum of 92 credits are required to graduate, distributed as follows:
- Business Core Requirements (36 credits)
- Emphasis Requirements (12 credits)
- Other Requirements (12 credits)
- LAS Requirements (30 credits)*
- Free Electives (8 credits)
* The core business courses ECO201 and ECO202 fulfill 6 of these credits, as they are also LAS Social Sciences requirements.
The changes in LAS, business electives, and free electives requirements are applicable for the entering class of Fall 2021. Existing students may choose to follow the old or the new curriculum.
Business Core Requirements (36 credits)
- ACC203 Financial Accounting (3 cr.)
- ACC204 Managerial Accounting (3 cr.)
- BUS213 Business Law & Ethics (3 cr.)
- BUS299 Civic Engagement (0 cr.)
- ECO201 Microeconomics (3 cr. )
- ECO202 Macroeconomics (3 cr.)
- FIN301 Managerial Finance (3 cr.)
- ITM211 Information Technology Management (3 cr.)
- MGT201 Introduction to Management (3 cr.)
- MGT420 Strategic Planning & Policy Formulation (3 cr.)
- MKT201 Introduction to Marketing (3 cr.)
- OPM301 Operation & Production Management (3 cr.)
- QBA201 Managerial Statistics (3 cr.)
Emphasis Requirements (12 credits)
- MKT304 Consumer Behavior (3 cr.)
- MKT312 Digital Marketing (3 cr.)
- MKT421 Marketing Research (3 cr.)
- MKT498 Marketing Strategy (3 cr.)
Other Requirements (12 credits)
Business Electives: Choose any 12 credits of the following courses:
Block A: Minimum 6 credits
- MKT302 Integrated Marketing Communication (3 cr.)
- MKT305 Services Marketing (3 cr.)
- MKT310 Retail Marketing Strategy (3 cr.)
- MKT311 International Marketing (3 cr.)
- MKT323 Sales Management (3 cr.)
- MKT325 Fashion Marketing (3 cr.)
- MKT327 Marketing Analytics (3 cr.)
- MKT329 Neuro Marketing (3 cr.)
- MKT330 Artificial Intelligence in Marketing (3 cr.)
- MKT331 Event and Entertainment (3 cr.)
- MKT332 Social Media Marketing (3 cr.)
- MKT333 Shopper Behavior (3 cr.)
- MKT335 Emotional Intelligence (3 cr.)
- MKT336 Marketing for Social Impact (3 cr.)
- MKT337 Strategic Brand Management (3 cr.)
- MKT339 Customer Experience Design (3 cr.)
- MKT488 Special Topics in Marketing (3 cr.)*
* MKT488 can be taken more than once for credit when topics differ.
Block B: Maximum 6 credits
1. Soft Skills: Maximum 3 credits
- MGT236 Communication Skills (1 cr.)
- MGT336 Developing a Business Plan (1 cr.)
- MGT338 Negotiation Skills (1 cr.)
- MGT436 Personality & Career Development (1 cr.)
- MGT438 Leadership Skills (1 cr.)
2. Vertically Integrated Projects: Maximum 3 credits
- VIP201 Vertically Integrated Projects (1 cr.)
- VIP301 Vertically Integrated Projects (1 cr.)
- VIP401 Vertically Integrated Projects (1 cr.)
3. Other Electives
- BDA211 Introduction to Applied Data Analytics (3 cr.)
- BDA398C Business Modeling with Excel (3 cr.)
- QBA301 Intermediate Managerial Statistics (3 cr.)
- HOM307 Hospitality Marketing (3 cr.)
LAS Requirements (30 credits)
Free Electives (8 credits)
Recommended Study Plan
Year One
Fall (15 credits)
- ACC203 Financial Accounting (3 cr.)
- MKT201 Introduction to Marketing (3 cr.)
- ECO201 Microeconomics (3 cr.)
- Free Elective (3 cr.)
- LAS Elective (3 cr.)
Spring (16 credits)
- ACC204 Managerial Accounting (3 cr.)
- MGT201 Intro to Management (3 cr.)
- ECO202 Macroeconomics (3 cr.)
- BUS299 Civic Engagement (0 cr.)
- Emphasis Elective I (3 cr.)*
- LAS Elective (3 cr.)
- Free Elective (1 cr.)
Year Two
Fall (15 credits)
- FIN301 Managerial Finance (3 cr.)
- ITM211 Information Technology Management I (3 cr.)
- MKT304 Consumer Behavior (3 cr.)
- LAS Core Requirement (3 cr.)
- LAS Elective (3 cr.)
Spring (15 credits)
- BUS213 Business Law & Ethics (3 cr.)
- QBA201 Managerial Statistics (3 cr.)
- MKT312 Digital Marketing (3 cr.)
- LAS Core Requirement (3 cr.)
- LAS Elective (3 cr.)
Year Three
Fall (16 credits)
- MKT421 Marketing Research (3 cr.)
- OPM301 Operation & Production Management (3 cr.)
- Emphasis Elective II (3 cr.)*
- Emphasis Elective III (3 cr.)*
- LAS Elective (3 cr.)
- Free Elective (1 cr.)
Spring (15 credits)