DAN636 Customer Behavior Analytics

[3–0, 3 cr.]

Customer Behavior Analytics is a dynamic course designed to equip students with the advanced analytical skills necessary to transform customer data into actionable insights, driving strategic decisions in marketing and customer service. This course delves into the core principles of CRM, exploring how cutting-edge data analytics can optimize customer interactions and enhance organizational growth. Students will learn to harness the power of both descriptive and predictive analytics to understand customer behaviors, preferences, and trends.