Academic Catalog 2016–2017

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Minor in Advertising and Public Relations

Overview

The minor in Advertising and Public Relations introduces students from any major to the profession and practice of advertising and public relations. It offers students basic competencies and skills that help them discern the role of communication in society and understand the main concepts, methods, and approaches used in the advertising and public relations professions.

Program Objectives

The Minor in Advertising and Public Relations seeks to help students

  1. understand advertising and public relations practices, methods and concepts,
  2. garner basic conceptual and practical understanding of careers in communication, and
  3. create ethical and civically engaged communication content that targets diverse audiences in an increasingly multicultural and global environment.

Learning Outcomes

Upon completion of the Minor in Advertising and Public Relations, students should be able to

  1. develop and implement a basic advertising campaign,
  2. develop and implement a basic public relations campaign,
  3. conduct preliminary market research,
  4. develop and integrate basic creative and design components of advertising and public relations, and
  5. critically analyze advertising and public relations campaigns and their impact on society. 

Curriculum

The minor in Advertising and Public Relations is open to all majors. Students must complete a total of 18 credits, as per the following:

  • Required Core Courses (12 cr)
  • Elective Courses (6 cr)

Required Core Courses (12 cr)

  • COM213   Public Relations (3 cr)
  • COM226   Principles of advertising (3 cr)
  • COM430   Writing for Advertising and PR (3 cr)
  • JSC200      Media and Digital Literacy (3 cr)
    or JSC312  Media and Society (3 cr)

Elective Courses (6 cr)

  • COM305   Crisis Communication and Conflict Management (3 cr)
  • COM350   Media Entrepreneurship and Information Architecture (3 cr)
  • COM356   Media Relations (3 cr)
  • COM357   Events Planning (3 cr)
  • COM431   Strategic Communication (3 cr)
  • GRA432    Visual Perceptions (3 cr)
  • GRA455    Advertising Design (3 cr)
  • JSC222      Desktop Publishing and Web Design (3 cr)
  • JSC224      Social Media (3 cr)
  • JSC480      Global Media Literacy (3 cr)
  • JSC481      Global Change, Cooperation and News (3 cr)
  • MKT201    Introduction to Marketing (3 cr)
  • MKT302    Integrated Marketing Communications (3 cr)
  • MKT304    Consumer Behavior (3 cr)
  • MKT412    E-marketing (3 cr)
  • TVF222     Introduction to Audiovisual Media (3 cr)